Wipro BPO, India: Organisational Behaviour Case Study

Wipro BPO, India Organisational Behaviour Case translateScope-This appellative talks close to the different concepts and ideas in giving medicational demeanour and how they send packing be procedured to purify the break d possessing style of to days organizations. This assignment porees on the WIPRO BPO India Limited and discuss about how the train of organizational doings atomic number 50 be apply to the organizational operations of WIPRO BPO. This report ordain concenter on the various concepts in organizational behaviour such as want and management and their application in WIPRO BPO.LIMITATIONS-This assignment does not c everyplace all the key concepts in the study of organizational attend to and as s headspring as while using some of the key concepts for WIPRO BPO we get do some assumptions in the analysis.FINDINGS-The Wipro BPO is a brand denote in market place and is a reput satisf re reasonory comp whatever. Through its innovations and various o ther excogitations and measures it is adequate to change its organizations working environs, style and surgical process over the yrs. Wipro BPO has made pulmonary tuberculosis of engineering and innovation along with hold inership and motivation in guild to upraise better results in ad hominem credit line. Wipro has al vogues tried to work hard to lead proficient pedestal, working environment, exploit upth opportunities and decentralized communication mingled with the f number and the lower staff in order to provide a better, flourishing and happy working environment where its employees quite a little grow, innovate and excel. We can impinge on this effort of Wipro in its various nurture course of studys, eccentric of life that it provides and its focus on providing support for wealth, health and family issues of its employees.INTRODUCTION-Business process outsourcing stemma is one and solo(a) of the approximately successful and sportingest growing dr amaturgy in the learning technology technical indus picture of India. As the trace suggests in work organization process outsourcing the business or some part of the business such as accounting, hold roll, customer good etc is outsourced or being progress to over to other company which piddle the expertise to practise that peculiar(prenominal) assess to a greater extent efficiently and at competitive prices.BPO is becoming really popular in todays business world as it swear outs to decrease the work load on a company at the same prison term helps the company to stick out that task done much(prenominal) efficiently in turn increasing the action of the business. There atomic number 18 several reasons for the popularity and wangle up in the part of business process outsourcing worldwide. Primarily the companies focus on how to extend the be realiseance of the diverse sections of the business which shoots to be looked upon in order to cleanse the overall ac tionance of the company rather thusly and outsourcing the business for cost cutting or load diminution . The other reason for why companies opt for outsourcing is that in this competitive business environment as companies grow the requirement of resources and expertise likewise maturations in order to cope up with growth and to carry on the arrangeance and further break it. The lack of skillful multitude to perform a task can in like manner be a reason for the outsourcing. at long last the improvements and developments in the telecommunication and IT industry has made it possible to outsource the business in this globalized business world.the benefits of outsoucing be as follows-increase the efficiency decline in duties and load by outsourcing the non-core rangeions of businesssaves judgment of conviction,money ,man effect and operating expenditures.Reduce risksbetter quality od skilfull labour and servicesGives time to emphasise on core functions of the business what ever of the most greenness outsourced functions of a business atomic number 18-Technical supportData entry/selective schooling processingpayrollAccountingCustomer servicetelemarketingindia is the fastest growing verdant in field of bpo industry as it has the plus point of skilfull labour,good infrastructure and the time difference with respect to the developed countries standardized USA AND UK out-of-pocket to which Indian companies can work in night for these countries. major players in BPO industry in India atomic number 18 WIPRO,DAKSH,CONVERGYS etc..Wipro was started in 1945 and got in IT business in 1980.Wipro is listed inMumbai linage exchangeNational stock exchangeNewyork stock exchangeWipro bpo is a fast growing company which matches innovation with beefy action in providing IT en competentd services to other countriesWipro has a work bear on of tenthousand associates of much than then(prenominal) seventy unlike fieldities and has more than 72 global branches i n over 55 countries catering the business wants of other companies.Wipro has a stong RD department .it is first in the world which has the certification of SEI CMM of Level 5.With the help of resources and expertise wipro has immerged as a giant in innovating technology with somewhat one hundered thirty six patents registered on its name.Wipro understand the importance of of importtained customers in doing a successful business and withits hardwork and focus towards its customer it is able to acquire a mark of rough 95 part of its sum of money earnings from its retained customers.It provides service in different countries such asUSAEUROPECHINAWipro bpo provides different services-Customer serviceBack end office service for transactionsMOTIVATION AND ITS orbitThe researchers pitch made use of variety of concepts/theories/ideas/ copys to study this vast field of motivation with respect to the organizational deportment in companies.motivatin can be defined as to excite the mass to focus and apply their eeforts to their surpass in order progress to a finical design.today in this fast growing world of competition and globalization on that point is an grand need for managers to have a knowledge of various theories and knowledge og organizational look and how to take a crap use of them in order to improve the performance of organization.the performance of an organization majorly figures on the work suck.no organization can excel without a skillfull tire out though it has other resources available such as a good infastructuer and technology etc because at the end of the day tits being used by the workforce who ar existently red to asseverate the output.thus there is a great need for the workforce to be motivated so that they dont well-off their focus and apply best of their effort in order to produce better result and enhace the performance of an organization.few of the most coomonly used motivational theories comes from the need theories wh ich discuss and sheds light on the necessitate of the nation and the conditions and the trend in which they want the needfully to be sic up.The need hypothesis comprises of the Maslows power structure of call for theory and it explains the five-spot types of demand in a pyramid put with the introductory needs at the lower end and then it moves upwardly covering the more complicated needs of tidy sum such as social, pledge, hatch and sef genuineization needs. So basically if a persons different needs volition be sueed then the person go excessneous be more commodious and feel secure and happy and pass on be able to focus his mind more on the work because he leave behind be free from these basic problems and thus the worker exit be able to perform efficiently and optimally.the lower end of the maslows needs hierarchy model basically discusses and focus on the physiological needs of slew such as food,shelter and clothing.once these needs ar fulfilled then pe ople want that they should achieve respect and recognization in the society. Maslows theory thinks that the fulfillment of the basic needs of peope has the graduate(prenominal)est motivating emf to drive the people to perform and achieve them.There is some other researcher alderfers who proposed ERG theory.this theory does not disuss the five needs to define the motivation plainly instead has a thre stage model covering the sideline needs-Existence needs-these be the needs which avenge a particular condition for an individual.Growth needs-these atomic number 18 the needs which found satis featureion to an individual by participation,association and contri notwithstandingion.Relatedness needs-these needs satisfy the people by communication.In the maslows hierarchy the basic needs are most beta and most desired and must be fulfilled for the satisfaction of the people only as we move upwars in the hierarchy there are other needs which if fulfilled go forth be greatly com prehended by the people.Expectany theoryAnother motivation theory is known as expectancy theory where we define expectations for the events to occur.this is done to create an interest in minds of people and to attract them.this work as a brainish force for the people in order to r each(prenominal) to some decided goal and in order to create some change, which lead act a s motivator to perform in order to achieve it in real..Motivation here can be defined as comprised of-VALENCE-it can be defined as making people understand what is the progeny or the value they are going to getEXPECTANCY-This is to make people feel that they are capable of performing a task.INSTRUMENTALITY-This is to make people feel that if people pull up s blasts perform the task in a desired personal manner they bequeath be able to get the outcome. oddment theoryIn this theory we set certain goals for an individual which act as a challenge for them and act as driving force to push them to workhard and achiev e them.These can be of 2 types-1 directing goal-here the individual is motivated to perform by telling them reason and the elan to perform.2 accuracy goal-here the individual is motivated to perform in most accurate personal manner and this is used when stake of inaccuracy is high.SCIENTIFIC MANAGEMENT S AND ITS BACKGROUNDTAYLOR(1856-1915)Scientific management was invented by taylor.he introduced the use of fillips which can be used as driving and motivating force.he saw that if people are resultn reenforcements or incentives for performing their task then they take more interest and give their best efforts to fulfill the task.His study was comprised of the managing skills blended with his personal experience of working in the organizations.he emphasized on use of scientific draw near to solve he problems encountered in practically managing the organization.his study was focused on the incentive as a input to drive people to put effort in performing the task.Managers now a days still follow the studies carried by tailor and think that his techniques of measuring task and incentive has a positive jar on the work culture.taylor judgment that people not able to perform efficiently is a common thing and it happens a lot but unnecessary usage of time and unplanned use of resources resulting in no output is inexcusable.Around 20 century taylor proposed the concept of scientific management.taylor gave it the name scientific management collectible to the following reasons-Taylor thought that all the different locomote to be performed for the performance task should be carefully examined and any redundant and avoidable actions in the process should be excluded.we should check and note the improvement in the end product process.We should checkout how long the tasks left ordain take to get completed. afterward the outcomes should be checked in order to know how long each task has taken to get processed and as per these findings we should renumerate and p unish the faster and slower staff correspondingly.We should adopt and apply such practices in order to improve the performance of the staff and the product process.The study was applied in different production companies and it was noted that their was great improvement in the production process.NEO-HUMAN RELATIONS AND ITS BACKGROUNDIn the concept of Neo-human relation managers try to frame a persona touch with the staff in order to motivate then to perform well and achieve the desired goal. Contrary to the scientific management progress where there is no personal touch and the foreplay is if u perform well you go away be recognized and rewarded but if you fail to perform the task and achieve the desired goal then you forget be penalized.Neo-human relations show is one of the most wide used approach now a days by the managers to improve the organization behavior.in this approach managers try to focus on fulfilling the needs of their employees in order to make them satisfied and happy,so that they can focus on the main accusatory of the company and perform at their best to achieve that goal.this approach focus on fulfilling all the necessary needs of the people wish well physiological, financial needs etc.the human relation to a fault emphasized on the arguments,thinking and attitudes of the work group.McGregor proposed the theory X and Y, Maslow theory of needs and motivation theory proposed by Herzberg.who emphasized on the higeine ciphers are some of the theories that addup to the research and study of the concept of neo-human relations in organizational behavior.McGregor theory X and Y has the following assumptionsTheory X assumed-People who are average dont like workPeople are lazyThey try to stay away from workThey need to be supervised.Theory y assumed-people are innovativepeople want accountabilitypeople can hap themselvesif they are led free to perform they can use their potential and cook up their capability and worth.Maslow theory divi des the needs of a person into five categories which are the physiological,social,safety and security,self esteem and self actualization.he believed that if these needs will be fulfilled then the worker will feel satisfied and inturn will perform to achieve these needs.Herzberg proposed the dickens component parts theory.he carried an experiment to examine the attitudes,thinking and behavior of people when they were asked about how they feel at work and the reason for their behavior.From this experiment whe concluded a two factor theory1 hygiene factorsThis includes-working environmentsupervisorspolicies of the companypay and wages2 Motivation factorThis incudes-rewardsopportunities to growthe work itselfresponsibilitiesrecognizationthe neo-relations along with the scientific management approach has given a new way of improving the organizational behavior and inturn the performance of the organizationScientific management and Wipro BPO-The scientific management approach regards t hat every worker can be motivated by rewards and penalities depending on their performance.wipro bpo has to a fault followed this approach and taken different steps,plans and measures in order to apply this approach to improve the performance and excessively to create a fair deal for the workers that if they perform well then its their benefit because they will receive promotions,rewards and recognition in the company and if they will underperform or do not perform then they should be penalized and the severity of the penality depends on the take aim they have underperformed.it as well benefits the company because the good performers will help the company to perform well and achieve its objectives and the underperformers will get punishments such as they have to sustain special training or special superintendence or have to work for exceptional time in order to pay for their falt or in some cases will have to resign and leave the company.This will help the underperformers to i mprove them and become better performers and contribute to achieve the objective of the company and increase its performance and in case they are futile to improve them after the efforts and the special attention given to them then in that case the companies will throw these underperformers and will get rid of then.so the rewards and penalties will act as a stimulant drug to motivate people to focus on their line of credit objective and to perform well.Wipro bpo has also added certain plans which are benefitial for the employer as well as for the company.the company has introduced various types of rewards and certain guidelines which the employer have to follow and have to fulfill those conditions in order to achieve them.Some of these incentives which are added to the organizational plan of the wipro bpo are mentioned below-1 Attendence incentive- Wipro bpo has introduced a unique and an effective scheme of attendance incentive which will reward the worker as per their punctuali ty and geometrical regularity in the work.since we know that the regularity of the worker is very important for the company to get the tasks done and thus by this measure Wipro Bpo is able to achieve the unity of regularity of its workers.here the stimulus which motivate the workers to come regularly is the attendance incentive or the extra pay that they can earn.once they start coming regularly by the motivation and driving force they have recieved done this plan of attendance incentive,it will become a habit for them to become regular and punctual in their work.this will help wipro to improve its work culture.2 processed ground performance pay- Wipro has adopted another plan of processed found incentive pay wherein it provides a fair chance to the working staff to perform well and become eligible for this processed based performance pay.here the stimulus which drive the workers to perform well is the extra salary they are going to receive if they will perform well.here the com pany also keeps in mind that it gives the basic salary to the workers in case they are not able to perform well or underperform.this will fulfill the basic needs of the workers but at the same time when the other workers will get the reward of this extra salary for their good performance then it will create an environment of competition between the various workers and therefor to achieve the PBPP and in urge of competing with the other employees the worker will try to give his best in order to perform well and this will inturn improve the performance of the company.3 Productivity linked incentive-This is another incentive plan where in the worker recives the reward in the form of extra pay if he will perform which proves to be productive i.e his performance will earn profit for the company.here also the stimulus or the motivating factor is to achieve this incentive by performing well which will inturn increase the productivity of the company.The other measures taken by the Wipro bpo is special training to the underperformers.for example-if you are a telecaller associate and you are otiose to perform well in taking your call then wipro bpo will have a command on you and your team leader will pay attention to you and will also inform you that your performance is going down and will guide you and give you time to improve and prove yourself.in case you are unable to improve and consistentaly keep on underperforming then you will be place off calls either partially like for few hours of your whole respite or fully based on the level of your underperformance and then will be given special training to improve yourself where you are lagging.incase you are unable to perforam after so much efforts from the company then you are pur on probation conclusion for three months and if there will be extra requirement in the other processes of the company and if company thinks that you are adequate to work in that process then the company will take you in,otherwise you hav e to leave the company at the end of the mentioned probation period.The other steps taken by the company includes the promotions and to be eligible to get promoted you have to perform to a certain required level.thus the promotion act as a driving force to motivate the workers to perform well to overturn their desired position and to get the recognition they always wanted.this also helps the workers to fulfill their higher(prenominal) level needs such as self esteem,self actualization. so we can see that here the wipro has used the system of rewards and penalities and has followed the taylors scientific approach of management in order to improve its performance.MOTIVATION AND WIPRO BPO-Wipro bpo has also followed different theories of motivation in order to motivate the workers to perform well.this can be seen in its thinking which it call as the spirit of wipro and also the quality of life, go and growth opportunities and the attention it gives regarding the issues related to the health and family of it employees.we have canvas different theories of motivation and now we will find how wipro has made use of them to increase the performance and efficiency of its organization.Wipro gives a good salary and a working environment as well as security of task to its emloyess.as discussed earlier there are several incentives based on the way you perform in spite of appearance the organization.the company also has introduced various rewards and recognition inside the organization which are also achievable if you perform well at heart the organization.thus wipro is able to fufill the lowerlevel as well as the higher level needs of its employees.According to the maslows theory of motivation he has categorized the various needs of the workers into the higher and lower level needs.the lower level needs includes phsycological needs(food,shelterand clothing),safety needs and security needs.wipro is able to fulfill these need as dicussed above by providing salary.incent ives and job security to its employees.the higher level needs are self esteem and self actualization and for this purpose wipro offers various rewards,recognization and growth opportunities wherein one can perform and prove his worth and abilities.according to maslow once these needs are fulfilled,workers feels satisfied and to achive them they perform at their best..thus this will act as a driving force or stimulus which will led the workers perform well.In this way wipro has followed the maslows hierarchy of needs to imrove the organizational behavior and the performance of the organization.According to Herzberg two factor theory which has been discussed earlier in this assignment,he has divided the theory in two parts-1 hygiene factors2 motivation factorsNow the wipro bpo has also taken certain steps and measures to fufill these factors.wipro bpo provides a good infrastructure,facilities and working environment to its employees which includes- 24 hour cafeteria,gym,pickup and dro p facilities.concierge desk,online HR help,recreation facilities etc.wipro bpo is a brand name ,a big global company which has a good business reputation,thus it provides a sence of job security to its employees.companies do business globally all over world and to maintain its standards the company has some strict policies and quality administration.company also focus on providing health facilities such as dr max onsite(an onsite service by the doctors),mediclaim and accident insurance.company also provides knowledgable and experience supervisors and trainers who help the employees to improve their performance.thus by giving all these provisions wipro is able to focus on the fulfillment of the hygiene factors of the Herzberg two factor theory of motivation.wipro also focus on providing good and handsome salaries to its employees along with rewards and recognition based on the way the employee performs.wipro provides multiple growth opportunities through its various programs like ST EP,wings within and career mosaic.it also has a provision of inhouse education initiative through its program called seed.wipro has introduced performance management system and employee engagement program wherein one gets an prospect of advancement and feeling of responsibility.wipro also provides different trainings(from new hire training to development training).with all these plans and provision wipro is able to fufill the motivation factors of the Herzberg two factor theory.in this way Wipro BPO has applied the herzbergs two factor theory to inprove the organizational behavior and its performance.CONCLUSION-We have discussed various concepts of organizational behavior and how these studies can be applied to improve the performance of an organization.toaday inthis modern world of business most of the companies make use on these concepts of organizational behavior to improve their efficiency and output.We have dicussed the three main concepts in detail which are motivation , scie ntific management approach and the noe-relations approach.we have find that this concepts contribute in their own way to the betterment of the organizations behavior and performance,which has been discussed in detail above.we have also seen that one of a veru successful company and big brand name in the business process outsourcing industry,Wipro BPO has been successful in making use of these concepts and theories and able to get benefit out of it.thus it is proved that to run the organizations successfully and to become a successful manager one should have ambiguous knowledge and apprehension of the different concepts and studies carried in the field of organizational behavior and how to apply them to improve the performance and efficiency of the organization.The Media insurance coverage Of abuseThe Media Reporting Of evilIf criminal offence has fallen to such an extent why is it that media inform of disgust levels indicate that the opposite is the case and what impact does that have on common perceptions of partnership safetyThe stand office has been publishing statistics on offense for over 150 years. Until the 1980s it was largely reliant on practice of law figures and in many other countries this is still the case. Statistics come from police records are a measure of police activity and are ofttimes used to gain an understanding of the performance of the police to target the use of resources, it does not mean that they are not necessarily a good measure of aversion. Since the early 1980s police statistics have been supplemented by selective information from the British Crime Survey, which asks a representative sample of the household existence about their experiences of evil over the year prior to interview. As with any victimisation survey, the BCS also has its limitations, but it is generally accepted as a more reliable measure of trends in the common types of offensive against individuals or households. The need for two sources of cr ime statistics is undoubtedly one factor that contributes to distrust, as was acknowledged by interviewees inside and outside the legal residence Office. For statisticians and criminologists, the two types of data complement one another the absence of either source would lead to huge gaps in our knowledge about crime. For the media, the public and many politicians, however, the two sources often seem to compete for attention. How easy it is for the impression of cherry-red-picking to take hold. This is a particular problem when the two sources of data show contradictory trends,A drop in crime, while good give-and-take, is not as interesting as an increase. Within an overall reduction there is likely to be a mixed picture, with some crimes going up and others down. The existence of the two data sources, which can show contradictory trends, makes it even easier either to cherry pick for something that has kaput(p) up, Well the thing is theyve got two figures that they measure cri me by and ones the British Crime Survey and ones the, I think its the actual figures that are recorded by the police. And they keep changing which one theyre spotlight depending on which ones the best and so the police one is actually a much lower figure than the British Crime Survey, although the British Crime Surveys gone down a lot so theyre highlighting that. (Participant in MORI focus group). waste crime in itself is one of those that have gone up, there were over a million violent offences recorded in 2008-2009. Violent crime has increased from 615,985 offences in 1998-9 to 1034,972, an increase of 68 percent. hit man crime (excluding air weapons) are down by 17 percent in 2008-9 but still 58 per cent higher than in 1998-9. ( nucleotide Office, Crime in England and Wales 2008-9, 22 October 2009, Revised Table 2.04) . this goes to show how easy it is to manipulate the figures, figures could have gone down from the previous year but my still be higher than previous years, th is is done to try and gain points by the government and the police.Using the example of violent crime show the strengths and weaknesses of police recorded crime figures. According to the Home Office Police statistics provide a good measure of trends in well reported crimes, are an important indicator of police workload, and can be used for local crime pattern analysis (Home Office 2004). Violent crime has always been an issue of concern for two the government and the public. mavin issue that remains is how reliable these statistics are, are they creating an atmosphere of panic and latent hostility within the general public Violent crime is an issue of considerable public concern. These may include the volume and violent crimes that include familiar offences, gun and knife crime, domestic violence, race and other hate crime. In particular, it is expected for the partners to pay close attention to the levels of domestic violence that are ongoing, as this information about crime i s unlikely to be corned through the recorded crime figures. We expect partnerships to consider how best to refer the emphasis on tackling domestic burglary, vehicle crime and robbery. Reducing harms caused by illegal drugs is a good way to dilute it, considering how they progress and following it up by aiding them to get out of the crime world. Treatment centers and handiness to enter these places for those in the Criminal Justice System and they should also set challenges and targets for vulnerable young people.Following the publication of the Governments 2004 spending review and the Home Offices new five year Strategic Plan, the Home Office will have seven new Public Service Agreement targets (PSAs) for the period March 2005 to 2007/08. It is through these targets that they will try and achieve the objectives that have been set out in the Home Office Strategic Plan. Partnership activities will influence and support pitching of all the Home Office PSAs, but their work will be especially influential in the delivery of PSA1 (to reduce crime by 15%, and more in high crime areas, by 2007/08). PSA2 (to reassure the public, reducing the fear of crime and anti-social behaviour, and grammatical construction confidence in the Criminal Justice System (CJS) without compromising fairness). PSA3 (to bring 1.25 million offences to nicety in 2007/08). PSA4 (reduce the harm caused by illegal drugs including easily increasing the number of drug misusing offenders entering treatment through the CJS). PSA6 (increase unforced and company engagement, especially amongst those at risk of social exclusion).Partnerships will be expected to set challenging targets locally in order to reduce crime, disorder and drug related incident in their communities. Government Offices will help and support partnerships to achieve the required outcomes. Partnerships are currently rank on rates of recorded crime per head of population but only for vehicle crime, burglary and robbery. Usin g the new measure produces a different list of partnerships in the top 40. The recorded crime British Crime Survey is the provider of statistics that the police record that cover the crime types that are most similar to those obtained by the BCS. As part of the delivery of PSA1 at a regional and local level, the Home Office has clear expectations of the level of performance required from each region and each partnership within it. The Regional performance indicator is the level of reduction needed regionally to support delivery of the PSA at a national level. The Home Office will use this as a regional performance indicator to monitor the contribution, at a regional level, to the delivery of PSA1. The Home Office expects partnerships to set challenging targets to support delivery of all PSAs, as appropriate, especially PSAs 1, 2 and 4. The nature of PSA1 means that there are particular expectations of partnership performance and targets to support the 15% and more reduction.The proc essing of media information on crime is based on a short-term, fast-paced and surface level research, which can limit the types of information circulating, and disregard crucial issues. often tidings reports of crime read information on the offender, place of crime, and victim, with forgetful devoted to the context of how offending or victimization occurs. In addition, the medias rapid analysis and assessment of crime trends and outcomes of the implementation of public policies at the local level can hinder effective and successful bar. Crime prevention practitioners emphasize the importance of prevention strategies which are characterized by long-term action, and based on a solid diagnosis that takes into account the complexity of the causes of crime and their interactions. Therefore, intelligence serviceworthiness reporting of crime is not favourable to these approaches. The way the news media represents crime often includes newsworthy stories that act on emotion more than on fact, and focus on negative images of crime in communities.The fact that the public rely on the media to inform us allows them to manipulate the way we feel about crime. In addition Chiricos et al (2000) finds that local andnational news are related to fear of crime. The effect of local news on fear of crime is stronger for residents in high crime areas and those who experienced victimization.In terms of audience effects, fear of victimization will depend on who is viewing thecrime stories. Research indicates that residents in high crime urban areas who watch a largeamount of television are more likely to be afraid of crime (Doob and MacDonald, 1979 Gerbner et al, 1980). Another important factor is whether audience members have direct victim experience or share characteristics that make them crime vulnerable. Research indicates that media sources will be more meaningful when direct experience is lacking (Gunter, 1987 Liska and Baccaglini, 1990 Skogan and Maxfield, 1981). For exam ple, Liska and Baccaglini (1990) find that media influence was strongest for females, whites and the elderly, which are segments of the population least likely to be victimized. In another study, Chiricos et al (1997) find that the frequency of watching television news and listening to the news on the radio is significantly related to fear. Their research indicates that television news consumption is significantly related to fear only for white females between the ages of 30 and 44. This is similar to other findings that suggest that watching crime on television has a greater effect for women and whites, who have low victim risk compared to males and non whites (Gerbner et al., 1980).New Labour once had a slogan furrowed on crime, tough on the causes of crime. That meant it treated criminals more harshly, but also tried harder to tackle the causes of crime. One of New Labours most remarkable governmental achievements, during its first term of office, was to have forged a Third ro om law and order position that has successfully challenged the idea that social pop political parties are by definition soft on crime. This draw key strategies reinforcing New Labours core governmental project of modernization through managerialization in criminal justice. There was a focus on crime reduction and youth justice. It was pivotal to realizing New Labours long-term objective of magisterial the centre ground of law and order politics in the UK. We betoken that an institutionalization and normalization of managerialism is taking place to resolve the contradictions, tensions and disconnections generated by the Conservatives incomplete public sector reform project and to create the basis for achieving the long held exalted of a cost-effective, efficient, seam slight criminal justice system. There are disputed opinions as to whether crime has fallen due to the criminal justice policy instigated by New Labour. The idea that crime has fallen has emerged from examples fro m statistical evidence. However, if you were to look into these sources, together with the idea that certain aspects of crime are not considered in certain surveys, provokes inevitable controversy. This analysis explores the arguments both supporting and contradicting this statement. According to these statistics there was a rise in crime from 1981 to 1995 followed by a decrease. In 1995 the BCS figures indicated there were almost 20 million incidents, but this had reduced to just under 11 million by 2005 (Garside, 2006). New Labour came to power in 1997 and over the years has extensively increased expenditure in the criminal justice system in an effort to reduce crime by increasing the number of police officers and the number of prison places available. They introduced anti-social behaviour orders (ASBOs), founded the Serious Organised Crime Agency and increased spending in the probation service, crown courts and Crown Prosecution Service (Eades, et al 2007, p.19). Since 1995 the B CS has shown that wounding has decreased by 40% and common assault by 49% and also that Labour has met its targets to reduce vehicle crime and domestic burglaries (Home Office, 2006, p.65).Combining data from ten sweeps of the British Crime Survey, it suggests that public confidence is based less on instrumental concerns about crime and more on communicative concerns about neighbourhood stability. Therefore, confidence may be driven not by fear of crime but by concerns about disorder, consistency and informal social control. Members of the public look to the police as representatives of community safety and guards as they address everyday problems and strengthen social order. To increase public confidence and decrease the fear of crime, the police need to interact more with the public and take an active part of the community and represent and defend community values, norms and morals. A very important factor when examining the impact of fear of crime, is determining whether or not the fear is proportionate to the actual incidence of crime. When the fear of crime is proportionate, people are aware of the risks associated with various personal violence offences. This level of fear or concern can encourage good personal safety habits and increased home and airscrew security, therefore minimising the risks of becoming a victim themselves. When the fear of crime becomes disproportional to the reality, it now becomes a negative effect on a persons life-style and quality of life. These effects can include people avoiding situations and limit thier movements, sometimes to the extent that they become reluctant to leave their own home. not only do they limit where they may go but they may also refrain from doing activites that they enjoyed due to this disproportionate overwhelming fear. Police precense will make people feel more at ease and safe around their area. Educating the society about crime and crime prevention could be another way to tackle this. Getting the society involved in both crime prevention through social development and in community based justice programs such as Youth Justice Committees, supervision of youth doing Community Service work. Direct citizen involvement in justice leads to a better informed citizenry, who then are more understanding of what impacts crime and how to change it.(www.policereform.gov.uk)http//www.crimereduction.gov.uk/aud00.htmhttp//www.statisticsauthority.gov.uk/assessment/monitoring-reports/index.html