To what extent is creativity an essential aspect of morally fine Essay

To what extent is creativity an essential aspect of morally fine behaviour - Essay Example her, creativity is required in many other aspects of business, from policy creation to creating interpersonal social harmony within the business environment. With these notions in mind, creativity is an essential element of successful and ethical business practices. Creativity is evident in most contemporary businesses, from the marketing-focused organisation to the more abstract business type such as entrepreneurial art production. Hence, with the need for creativity in the workplace, issues of ethics are closely linked, as concepts of integrity in advertising and in providing fair and honest internal processes mandate morally fine behaviour on behalf of the leader or subordinate worker. In capitalistic economies, business practices are a common theme as the outcomes of performing profitable activities serves to sustain the regional economy. According to one professional author who explores the philosophical elements of business ethics, â€Å"the true moral strength of capitalism lies in its promotion of human creativity† (Novak, 977). The author is attempting to illustrate that the human contribution to business involves maintaining an adaptable and flexible mentality, which involves performing in competitive environments through the use of creative ingenuity. Such ingenuity takes shape in practices from human resources (people management) and in creating new and innovative marketing materials which are designed to appeal to the potential customer and the general public. Hence, if a business desires to act in a morally-sound fashion, all creative elements produced by the business participant involves ensuring that no unethical behaviours occur. For instance, consider an organisation which produces ongoing promotional and advertising literature. This organization must consider issues of copyright infringement, from a legal compliance perspective, and ensuring that no misleading or false advertising statements or phrases are produced (Boone & Kurtz, 552-553). To