Evaluate One Philosophical Theory That Tries to Deal with Agrippa’s Trilemma.

Evaluate one philosophical theory that tries to deal with Agrippa’s Trilemma. Agrippa’s Trilemma gives us the three possibilities when trying to justify a belief. The first is that our beliefs are unsupported; the second that there is an infinite chain of justification; the third being that there is a circular chain of justification. One theory that tries to deal with this is foundationalism, which suggests the first option of Agrippa’s Trilemma is true. Throughout this essay I will argue why although one of the more popular theories, it still has its flaws.Foundationalism suggests that the first option of Agrippa’s Trilemma- that there are beliefs that can be unsupported- is correct for certain ‘foundational’ beliefs. The epistemic regress argument, as explained well Richard Fumerton, shows how this is likely to be the case. It’s best to explain this with an example. Let’s say, a man comes up to you and tells you it is going to rain tomorrow, and as evidence he says ‘because the winds are going to change direction’. You ask him why he thinks this, and he says he just ‘has a feeling’.Naturally you take this as nonsense, a poor justification for his claim, and don’t believe him. This shows us then that to be justified in believing something, P, because of E, you must be justified in believing E. However, let’s say his justification for believing E- that the winds were changing bringing rain- was that he saw it in a gypsy’s crystal ball. Though he may think this is a good justification because he believes in that sort of thing, you are sceptical and again dismiss his claim.This brings us to expand our first principle to what is known as the Principle of Inferential Justification (PIJ): ‘To have justification for believing P on the basis of E one must not only have (1) justification for believing E, but (2) justification for believing that E makes probable P . ’ (Fumerton, 2002) From the PIJ we can easily show how the epistemic regress argument unfolds. Going back to the example, if you were to believe P, there must be another proposition you could legitimately infer it to be true; E1.But, surely the only way E1 could justify you that P is true is if E1 is itself justified, and if justification is inferential then it would mean E1 would have to be legitimately inferred from another proposition; E2. As you can see this would go on and on infinitely, hence why it’s a ‘regress’ argument (Fumerton, 2002). The solution would be to reach a proposition that didn’t need any further justification, one that was noninferential- self-justifiable- and so could be a ‘foundational’ belief.One foundational belief thought up by Rene Descartes is that he existed, in his famous Cotigo Ergo Sum ‘I think, therefore I am’ meditation (Descartes, 1641). From being sure of his existence he then tried t o build more beliefs, which is how foundationalism works. The idea of his existence is, to him, infallible, and therefore it could theoretically be used as foundation on which to build more beliefs. However, even such foundations such as the existence of one’s self can be called into question. It is believed that truly infallible beliefs are very few, or arguably do not exist at all (Pritchard, 2006, 41).This is a problem because, even if a truly infallible belief or beliefs can be deduced, they would be too few and too narrow to be able to build a complex series of beliefs on top of. What I mean by this is that the path from basic foundational beliefs to derived beliefs would be very tricky to bridge. Pritchard used the example of believing 2+2=4 as infallible. How then, he argued, would he deduce from this belief that he is sitting at his desk? The problem with suggesting the foundational belief must be infallible is that it is too strict. Logical entailment’- where p logically follows a proposition q, therefore p cannot be true without q being true- is a key part of foundationalism, and so foundationalists with the belief that foundational beliefs must be truly infallible have to deal with this problem (Foundationalism, n. d. ). In response to this, Pritchard goes on to say you could argue that fallible beliefs perhaps could be used as a foundation. The reasoning for this is because infallible beliefs are too strict so perhaps the only option is to open up to such beliefs.An example would be sensory beliefs; perhaps these should be accepted as foundational beliefs. However he acknowledges that this does create another problem: that you would have to argue why you think these deserve to be foundational beliefs. Surely though, sensory beliefs such as ‘there is a book on my desk because ‘I can see it’ have some doubt, and still require justification of their own? The doubt I am referring to is you could, however unlikely, be ha llucinating the book and therefore are not fully justified in believing it is there.Your senses cannot be fully trusted. You would have to then justify, surely, ‘how do you know your eyes are seeing a book and your brain isn’t just hallucinating’, and by doing this you are proving that sensory beliefs are not fully grounded foundational beliefs. This argument is similar to the ‘evil demon argument’ and dream argument’, as they also dismiss sensory beliefs as foundational (Descartes, 1641). This shows that fallible beliefs also have their problems. Some argue that these non-inferential justified beliefs simply don’t exist.Let’s say that statement P is claimed to be a non-inferential justified belief. For subject S to be justified in believing P is true, he must have a reason. He must also therefore have a belief in which gives him this reason to justify his believing in P. But how can this be, that S relies on another belief? By b eing inferentially justified, it has just contradicted itself (Pojman, n. d). However a counter for this by some foundationalists would simply be that there needn’t be a reason for believing P but P itself, as is the definition of a ‘self-justifiable’ belief.So, I believe the argument for foundationalism is a good one because as finite beings we cannot deal with an infinite chain of justifications. There must be a bottom, such as Descartes foundational belief. I cannot, however, ignore the arguments against foundationalism. Fallible beliefs should be dismissed as they are flawed from the start, because claiming a belief that can be doubted as fully-grounded is doomed to fail from the start. The problem of moving basic beliefs on to more complex derived beliefs is harder to counter, but I’d still say that infallible foundational beliefs are still the strongest argument for foundationalism.Perhaps it is just that no philosopher has yet discovered undeniable non-inferrential foundational beliefs so far. Word count – 1140 Bibliography Descartes, R (1641) ‘Meditations on First Philosophy’, in John Cottingham (ed) ‘Meditations on First Philosophy: Cambridge University Press, 13-15, 17 Fumerton, R. (2002) ‘Conditions and Analyses of Knowing’, in Moser, P. (ed. ) The Oxford Handbook of Epistemology Oxford: OUP, 204-33. Foundationalism. (1999) [ONLINE] Available at: ]. Pojman, [ONLINE] Available at: [Accessed 18 November 12] Pritchard, D. (2006) What is this thing called knowledge? London: Routledge, 39-41

Brose Case Study Essay

What is the Brose Groups business and what are the critical success factors (CSF’s) in a business like Brose’s? [lists] * International automobile industry and delivery mechatronic system and electric drives to automotive manufacturers and suppliers * Brose standardize their operation, and uses ERP application. * Well-established Information technology management * Hire professional consultants to train employees * to better use ERP application system 2. What operational, management and control, and corporate learning/innovation challenges were faced by Brose during its rapid expansion over the last two decades? table] Operational | Management and control| The implementation of ERP system may cause a significant number of change within an organization | Lower total costs of information management information technology investment | The potential lake of in house skills and users’ resistance | 5. What steps did they take to minimize the risks associated with this kind of deployment? [list] * Reengineer business process, develop a detailed requirements specification, conduct system prior to the system implementation and closely monitor the system’s performance * Formulation of he steering committee, appointment of project sponsor, and internal audit’s involvement * Train project team, the establishment of a close working relationship between consultant and project team * Management support, user’s involvement.

Applying The Social Entrepreneurship Concept Commerce Essay

This undertaking is about using the societal entrepreneurship construct in the ICE-Port design.This undertaking will be focused on the attacks to advance the societal entrepreneurship activities via the ICE-Port.The thoughts for the plans to be conducted are non merely come from ISEC commission or MASMED, but it is besides will enable all the ISEC members to give and get down any related programs.The aims of this undertaking is to place the societal entrepreneurship construct, to place the characteristics for ICE-Port as societal entreprenteurship construct and to plan the ICE-Port.The execution of this undertaking will be in 3 stages, job designation, demand and and analysis and besides plan phases.This undertaking is expected to finish within 2 semester.The awaited consequence of this undertaking would be ICE-Port paradigm and SDD.Chapter 1IntroductionThis chapter discusses the undertaking background, job statement, purpose, aims, range and significance of the undertaking. The unde rtaking background presents the overview of proposed undertaking and the job statement will place the job occurs. Significance of the undertaking is besides stated in this chapter.1.1 Undertaking Background.Entrepreneurship plans were conducted among university pupils in order to expose pupils to entrepreneurial values and accomplishments, which cover leading, invention, creativeness, resiliency, fight, independency, calculated hazard and the ability to place and make chances ( hypertext transfer protocol: //www.mohe.gov.my, n.d ) . To heighten the entrepreneurship programme, The Higher Education Entrepreneurship Development Policy was launched on 13 April 2010. The purpose of this policy is to promote the development of entrepreneurship plans among higher instruction pupils in a holistic mode and well-structured program.The execution of the policy is aim at bring forthing alumnuss which non merely success in academic but besides have the enterprisers attributes, believing and accomplishments, to increase the figure of enterprisers among alumnuss for the accomplishment of economic transmutation ( hypertext transfer protocol: //www.mohe.gov.my, n.d ) . ‘Kemahiran Insaniah ‘ plan, one of the attacks introduced by the Ministry of Higher Education ( MOHE ) for the development of human capital among university pupils has outlined entrepreneurship accomplishments as one of the 7 elements as the aims of the plan ( hypertext transfer protocol: //www.mohe.gov.my, n.d ) . Before the execution of the entrepreneurship policy by MOHE, UiTM one measure further in develop and back up the entrepreneurship elements among their pupils. UiTM has introduced entrepreneurship classs as an attempt to advance entrepreneurship as a feasible calling option ( Arshad, Buyong, Wahab & A ; Salleh, 2011 ) . This can be seen in academic survey program which entrepreneurship class has been highlighted as one of the compulsory topic in some faculities such as Faculty of Computer and Mathematical Sciences ( www.fskm.uitm.edu.my, n.d. ) .Other than that, one of the iniatitives is the constitution of Malayan Academy of SME & A ; Entrepreneurship Development ( MASMED ) .MASMED is the combination of Pusat Pembangunan Usahawan Malaysia ( MEDEC ) , Tunas Mekar and Entrepreneurship Research and Support Centre ( ERSC ) was established in April 2010 to carry on and form entrepreneurship programmes among UiTM pupils ( hypertext transfer protocol: //masmed.uitm.edu.my,2011 ) .MASMED res ponsible to bring forth enterprisers among the UiTM pupils and to construct the entrepreneurship accomplishments and values among the pupils to better the marketability of employment. ( hypertext transfer protocol: //masmed.uitm.edu.my,2011 ) . Besides the introducing of entrepreneurship class, UiTM exposed the entrepreneurship elements through the extracurricular and club activities ( Arshad, Buyong, Wahab & A ; Salleh, 2011 ) . As defined by Dalrymple and Evangelou in 2006, extracurricular activities refer to the activities which are non covered in the university course of study and it will take topographic point outside the category clip. Perlembagaan Persatuan UiTM in 2012 highlighted the activities will be conducted must supply some value to the targeted group, including entrepreneurship, academic, community service and leadership.According to Arshad, Buyong, Wahab and Salleh ( 2011 ) , there are merely 0.6 % of UiTM pupils participated in more than 3 entrepreneurship activities while analyzing. This really little per centum is due to miss of publicity on entrepreneurship activities. To back up the MOHE and UiTM attempts in developing the entrepreneurship elements and involvements among pupils, this undertaking will be attempted to happen an alternate to advance the activities to be conducted by planing a portal and using the entrepreneurship construct and societal entrepreneurship construct was chosen. As one of the pupil association, ISEC was chosen to reflect for this undertaking. Since ISEC do non hold any community battle portal, societal entrepreneurship construct will be applied for the design of ISEC community battle portal ( ICE-Port ) .In suppport MOHE and UiTM entrepreneurial mission, this portal will be functioned as one of the medium for ISEC community to derive information about ISEC and activities planned at the same clip advancing the entrepreneurship activities.1.2 Problem StatementThe non being medium to advance an entrepreneurship activities have causes the pupils to non take part in such activities. In my informal treatment with Information Systems Engineering Club ( ISEC ) commission, current patterns have been applied to advance or inform the pupils about the extracurricular and nine activities is through the societal web medium such as Facebook and through the messaging between the organiser and category representatives.There are issues originate with the current state of affairs such as the pupils do non acquire the information because bash non hold societal web history and category representatives unable to explicate in inside informations about certain activities. And since ISEC is a pupil association, in work outing the job stated, as mentioned before, this undertaking will be focused on the using a type of the entrepreneurship, societal entrepreneurship. Social entrepreneurship was chosen because Minister of Higher Education Datuk Seri Mohamed Khaled Nordin in 2011 said this attack will gives pupils the chance to pattern the procedure of advanced solutions by combine cognition, entrepreneurship, and research experience.The attack, he said, can be used in order to form plans to supply societal alteration to the local community.Resolution of issues or jobs faced by the community, he said, can be addressed through plans organized by their pupils through this attack. This construct more relevant to use among ISEC commission because it is non for net income intiatives ( Austin, Stevenson & A ; Wei-Skiller, 2003 ) and the net income addition will be re-invested to the ISEC community.1.3 AimTo use sosial entrepreneurship construct for the design of ISEC Community Engagement Portal ( ICE-Port ) .1.4 AimsThe chief aims of this undertaking are: 1. To place societal entrepreneurshipconcept. 2. To place the functionalities for ISEC Community Engagement Portal ( ICE-Port ) harmonizing to societal entrepreneurship construct. 3. To plan the ICE-Port.1.5 ScopeThe execution of this undertaking is to help ISEC Committee in using the entrepreneurial constructs in their activities and prosecute the community of ISEC.1.6 Undertaking StakeholdersThe possible stakeholders for this undertaking are: 1. MASMED Staff 2. ISEC Committee.1.7 Significance of Undertaking1. Development Team. This undertaking can help those who are interested to implement this undertaking further.This is because this undertaking will plan the undertaking harmonizing to the societal entrepreneurship constructs and it will do easy for them to develop the system. 2. ISEC Community. Once the undertaking have been implemented, it will give benefits to ISEC commission and community in footings of prosecuting the community and the information sing ISEC activities can be informed in more proper ways.Chapter 2LITERATURE REVIEWThis chapter purpose to reexamine the relevant literature of the portal development construct, community battle construct and societal entrepreneurship construct.2.1 Portal Development2.1.1 Definition of Portal.The portal is an individual log-on online campus services which would supply pupils with entree to online university web sites, and class information from any location. ( Cabacungan, Clark, Feldman, Flamm, Ford, etc.,2002 ) . Webopedia.com ( n.d, as cited in Maltz, 2005 ) defined a portal as a web site or service which provides many services and maps such as intelligence, hunt engines, electronic mail, forums which can pull a immense figure of users. Whereas â€Å" What is Portal † ( n.d ) defined portal as all in one web sites which contains the aggregation of information from different beginnings and incorporate it with individual entree point.Tatnall ( 2005 ) described portals as a door which enables users to entree to the other web sites by utilizing cyberspace, intranet or extranet.2.1.2 Portal CategorizationThere are many types of portals as listed byTatnall in 2005 as described below:1. General/Mega Portals.The end for this portal is to go the mainpage for their user to entree to the other websites.Free electronic mail, links to chew the fat room, shopping web sites, contains the information and intelligence about athleticss and current issues are some of the services provided by the general portal.They make their money through the advertizement, and the success of this portal are measured by their figure of visitants.2. Vertical Industry Portals.These portals fundamentally focused on the specific industries such as wellness attention, bivouacing equipment and steel merchandises.3. Horizontal Industry Portals.These portals are based around a group of industries and it provide their user with the information on a broad country of subjects.4. Community Portals.It managed by community groups to portion their common involvements among each other.5. Enterprise Information Portals.This portal designed for business-to-employee ( B2E ) processes. It enable the employees to entree and portion data.Usually can be entree utilizing intranet connexion.6. E-marketplace Portals.It is an drawn-out of endeavor information portals but it can be entree to a company ‘s extranet connexion. Very helpful for business-to-business procedures such as engagement, reserve and supply of points. The purpose to cut down cost and to guarantee the services or order will get on clip7. Personal/Mobile Portals.This portal was designed to do easy for nomadic user to pass on particularly from a distance.8. Information Portals.This portal contains specific types of information such the athleticss information portals dedicated to supply information about athleticss.2.1.3 Common Features of Portal.A research done by Butters in 2003 shown there are common characteristics in portal development. He listed as below: Utilities which includes electronic mail history, calendar and contriver. User profiling-The information about an user based on their involvements and background ( Schiaffino & A ; Amandi, 2009 ) . Resource find including subject-specific and individual mark on.News/News provender.Community communicating which contains message boards and on-line treatment. Advertising refers as the advertizements through the utilizing of cyberspace. Maltz in 2005 listed the common characteristics of portal as below: Single mark on- A individual user designation and watchword will enable a user to entree all authorized systems without holding to log on in individually ( Anchan and Pegah, 2003 ) .Role-Based hallmarkNewss and proclamation.Search engine.Calendar.Student information system.DirectoriesHarmonizing to Cabacungan, Clark, Feldman, Flamm, Ford, etc ( 2002 ) , agreed with Maltz in naming the common standards of pupil portal specifically. They added pupil portal should hold: Learning Management System-Is an information system that monitors the acquisition classs and keeps path of pupil advancement records ( Brown & A ; Johnson, 2007 ) . From a research based on the literature reappraisal, a functionalities that serves in pupil portal should hold characteristics as shows in the following tabular array.No.TitleAuthor / SourceIdentified Functionalities1. What features in portal? Butters, 2003 ‘http: //www.ariadne.ac.uk/issue35/butters -Utilities -User profiling -Resource find -News -Community Communication -Advertising -Leisure -Miscellaneous services. 2. Leadership development plan 2001/2002: Student portal undertaking. Cabacungan, Clark, Feldman, Flamm, Ford, etc.,2005. -Single mark on -Role-Based Authentication -Learning Management System -Search engine -Calendar -Student Information System. 3. Portals: A Personal Door to the Information Enterprise Maltz,2005 -Single mark on -Role-Based Authentication -Search engine -Calendar -Student Information System. -News and proclamation -Directories.2.4.2 Types of Open Source For Portal Development.In this subdivision, researcher place several unfastened beginning application model to be choose for the planing the ICE-Port prototype.There are several application model identified, as described below.1. Jetspeed.Harmonizing to ibm.com/developerWork ( n.d ) , Jetspeed, written in Java linguistic communication is a Apache Sofware Foundation merchandise, an unfastened beginning for the development a portal. Released under the Apache License, all entree to the portal is controlled through a portal security policy Provided tools for developers and user interface interior decorators, the purpose of Jetspeed is to let the rapidly portal development. It supports a assortment of entree medium such as web browsers and nomadic devices and has been widely implemented.2.uPortalUsing an unfastened standards-based engineerings such as Java and XML, uPortal provided an easy individual mark on campus application and stop user customization.A particular factor of uPortal is it is focal points on the development of universities portal. However, it still provided the common characteristics of portal.3.LifeRay PortalA free MIT licensing fees, LifeRay is designed for easiness of usage and provided functionalities such as web logs, wikis and message boards.It allows the terminal users to custom-make their pages utilizing predefined portlets or appliance. Jetspeed uPortal LifeRay BeginningsTable 2.4.1: Comparison between unfastened beginning to be selected and used for prototyping.2.2 Community Engagement2.2.1 Definition.In the Principles of Community Engagement Second Edition, the writers described community battle as: â€Å" †¦ the procedure of working collaboratively with and through groups of people affiliated by geographic propinquity, particular involvement, or similar state of affairss to turn to issues impacting the wellbeing of those people † . Communities Scotland ( 2007 ) explained community battle is the procedure of affecting people in determinations that affect them, by affecting communities in the planning, development and direction of services. BlackBoard.com ( n.d ) stated, with the community battle, it can assist: To present the online communicating for campus, groups or nines. Be more efficient in presenting intelligence and proclamation based on the user ‘s function. Support multiple unit with different demands.2.2.2 Community engagement theoretical account.Harmonizing to Hashagen in 2002, there are 6 theoretical accounts for community battle as described below:1. Consultation/public engagement theoretical accounts.This theoretical account is frequently use by public governments in acquiring the sentiment from the society and community.It includes studies, forums and treatment and sentiment polls.2. Asset-based/social economic system theoretical accounts.These focal point on recognizing the value of the physical assets and human resources of a community, and seek to maximize the community control over, and benefit from these assets.3. Community democracy theoretical accounts.These set out to widen local democracy into the community by, in consequence, set uping an informal community grade of authorities.4.Identify based theoretical accounts.Typically it is come from the minority groups.5. Learning-led and popular instruction theoretical accounts.It focused on edifice and back uping the accomplishments and involvements among community members.It will inform the members about preparation, employment and accomplishments development chances.6.Service development theoretical accounts.This theoretical account purpose to assist in place the community jobs and happen a manner to work out the job. For illustration this theoretical account was applied by young person nine, athleticss nine and many other nines by act as a voluntary. The Joseph Rowntree Foundation as cited by†¦ †¦ listed community battle theoretical accounts in 5 ways:1.Providing Information.Supply information about activities to the community.2.Consultation.Community allowed to give any feedback or sentiments sing any issues.3.Deciding together.Involved community in determination devising.4.Acting together.Making and moving together in determination devising.5.Supporting independent community involvement.Gives support to commission to develop their docket.No.TitleAuthor / SourceIdentified Models1. Models of Community Engagement Hashagen, 2003 ‘https: //www.dundeecity.gov.uk/dundeecity/uploaded_publications/publication_283.pdf ‘ -Consultation/public engagement theoretical accounts. -Asset-Based/social economic system theoretical accounts. -Community democracy theoretical accounts. -Identify based theoretical accounts. -Learning-led and popular instruction theoretical accounts. -Service development theoretical accounts. 2. Good pattern in community battle from an equalitive position. Equality and Human Rights Commission,2009. ‘http: //www.equalityhumanrights.com/uploaded_files/good_practice_in_community_engagement.pdf ‘ -Providing information. -Consultation. -Deciding together. -Acting together. -Supporting independent community involvement. Table 2.2.2 The theoretical accounts of community battle. From the reappraisal of community battle theoretical account, researcher choose to use the theoretical accounts as described by Equality and Human Right Commission in 2009, which are the combination of supplying information theoretical account, audience, moving together and back uping independent community involvement model.Researcher found all these theoretical accounts more relevant to be applied because ICE-Port will supply the information about the ISEC and plans will be conducted, let community to give an sentiment about any related issues, and it will give support to community to develop their docket.2.3 Entrepreneurship2.3.1 DefinitionHarmonizing Martin and Osberg ( 2007 ) , entrepreneurship can be defined as the designation, ability and chance to make a new concern or endeavor with the purpose to convey something new to the universe. Entrepreneurship can be referred as the procedure of making something new which has to hold value to the stakeholders, or people for which it is developed, have return values to an enterpriser and presuming hazards such as fiscal, phsycological and societal countries ( Hisrich, Robert, Peters & A ; Shepherd, 2005 ) . BusinessDictionary.com defined entrepreneurship as the ability and preparedness to take any hazards in order to do a net income through the development and organisation of concern venture.2.3.2 Types of entrepreneurshipBlank ( 2011 ) listed there are 4 types of entrepreneurship which can be described as below: Business Entrepreneurship. Social Entrepreneurship Is an entrepreneurship construct which focuses on the resolution of societal demands by producig merchandises and services.It can be for net income or non net income but it is non to make net income for the investors.2.3.3 Entrepreneurship rules.2.4 Social Entrepreneurship2.4.1 Definition.Hibbert, Hogg and Quinn in 2001 has defined societal entrepreneurship as the using the entrepreneuship rules for societal mission impact instead than for net incomes and that net incomes will be used to work out a societal demands to specific group.While Pomerantz in 2003 defined societal entrepreneurship as either single societal enterprisers and non-profit organisations action in the development of advanced, mission supporting and making jobs.Lasprogata and Cotton ( 2003 ) agreed societal entrepreneurship as the non- net incomes organisations approach which will give a greater impact on their societal mission by using the entrepreneurial rules. Social entrepreneurship as defined by Dees is the combination of societal rules and concern rules and it is differentiated from the other types of entrepreneurship by its mission related impact ( Barley, 2009 ) . Harmonizing to Seelos and Mair ( 2005 ) , societal entrepreneurship refers to the attempt for compitently fulfill basic homo demands which unable to fulfill by utilizing current system. It is besides the combination between the traditional entrepreneurship with some added value to alter society. Nicholls ( 2006 ) agreed societal entrepreneurship as the utilizing the existing resources to convey societal impacts through the advanced activities and making new opportunities.Mair ( 2008 ) besides defined societal entrepreneurship as the procedure to fulfill basic demands which unable to fulfill by the organisations involved with the aim to do betterment in societal and economic structure.In other words, societal entrepreneurship can be defined as the designation of new solution and chances to address the job of unequal distribution of societal which consequences from conventional systems ( â€Å" Defining Social Entrepreneurship † , n.d ) . Another definition by Zadek and Thake ( 1997, as cited in Noruzi, Westover & A ; Rahimi, 2010 ) societal entrepreneurship is the invention with the mission to make societal impact instead than personal or profit impact. As cited in SME ‘s Entrepreneurship and Innovation in 2010, Cochran ( 2007 ) defined societal entrepreneurship as the resolution of societal jobs by using the entrepreneurship principles.Zhara, Gedajlovic, Neubaum, Shulman ( 2008 ) as cited by SME ‘s, Entrepreneurship and Innovation in 2010 suggested societal entrepreneurship as the mission to convey societal wealth through its activities and making new chances and ventures in an advanced manner.2.4.2 Differences between societal entrepreneurship and concern entrepreneurshipThere are many treatment about the differences between concern and societal entrepreneurship. Boschee and McClurg ( 2003 ) distinguish the concern and societal entrepreneurship as stated below:Social ResponsibilityBusiness entrepreneurship by and large do no set a direct attempt on work outing the societal jobs. This signifier of entrepreneurship dramas their societal functions through charity plan such as contribution and hold a good relationship with their employees. Whereas societal entrepreneurship attempt are straight attached to societal jobs. For illustration the societal enterprisers will engage handicapped, populating in poorness and former captives who are hard to acquire a occupation.Performance MeasurementBusiness entrepreneurship measured their public presentation by fiscal consequences. The success or failure of undertaking is determined by the economic value to the proprietors or investors. Social entrepreneurship public presentation are measured by both societal and fiscal returns The net income are re-invested to accomplish the societal mission. Mair and Marti in 2006 described the differences between concern and societal entrepreneurship as below:Aims.Business entrepreneurship precedence given to economic value. Whereas societal entrepreneurship precedence given to societal value. This does non intend the net incomes do non necessary in societal entrepreneurship, it is besides of import to guarantee the attempt sustainability and autonomy. Uhlig ( n.d ) with the same sentiment besides stated:Percept of Value.For concern entrepreneurship, the enterpriser and investors will concentrate for the return on investing as the chief value. While societal entrepreneurship lies in the societal impact and benefits which can work out the societal jobs and demands. The value for net income besides of import to re-invested for the following societal entrepreneurship activities.Wealth Creation Approach.â€Å" The concern entrepreneurship is driven to introduce within a commercial market, to the ultimate benefit of consumers. If successful, the invention creates wealth. The venture ‘s success is gauged by how much wealth it creates † . â€Å" To the societal entrepreneurship, wealth creative activity is necessary, but non for its ain interest. Rather, wealth is merely a tool the enterpriser uses to consequence societal alteration. The grade to which heads are changed, enduring is alleviated or unfairness is reversed represents the organisation ‘s success. †2.4.3 Differences between societal entrepreneurship and charity ( traditional non-profit )Social entrepreneurship besides differed from charity. Meldrum in 2011 described the differences as below:Role of Social Value Creation.The charity exist to redistribute income aggregation to those needed. While societal entrepreneurship making the new thoughts in order to better and give benefits to society.Social Structure.Charity works within bing constructions in society. However, societal entrepreneurship will place the societal jobs and creates chances to work out the job.Purpose.Charity to ease of load while societal entrepreneurship intent is to better the societal status.FiscalIn footings of fiscal, charity chiefly financed through contribution while societal entrepreneurship financed through the conducted activities. While Boschee and McClurg in 2003 differentiate societal entrepreneurship and traditional non net income as belows:Sustainability and Autonomy.Charity has been driven by a dependence theoretical account, trusting chiefly on voluntarism and governement or upper direction support in footings of income.The writers besides believed every bit long as the charity organisation depends on the 3rd party, they will ne'er go sustainable and self sufficient. For societal entrepreneurship, the aid from the authorities and voluntary are welcome, but they do non chiefly depends on it. Based on the definition and comparing between societal entrepreneurship construct and the other constructs, in general, societal entrepreneurship can be clearly described as below: Characteristics/ Beginnings Social Mission Business Principles Non-Profit For-Profit Invention Hibbert, Hogg & A ; Quinn ( 2001 )////Pomerantz ( 2003 )///Lasprogata & A ; Cotton ( 2003 )////Dees as cited by Barley ( 2009 )//Seelos & A ; Mair ( 2005 )//Nicholls ( 2006 )//Mair ( 2008 )/Specifying Social Entrepreneurship ( n.d ) .//Zadek and Thake ( 1997 ) cited by Noruzi, Westover & A ; Rahimi, 2010////Cochran ( 2007 ) as cited by SME ‘s Entrepreneurship and Innovation ( 2010 )//Zhara, Gedajlovic, Neubaum, Shulman ( 2008 ) , as cited by SME ‘s Entrepreneurship and Innovation ( 2010 )///Austin, Stevenson, Wei-Killer ( 2006 )/Meldrum ( 2011 )//Uhlig ( n.d )//Boschee & A ; McClur ( 2003 )///Table 2.4 The component of societal entrepreneurship From the literature reappraisal, research worker has identified the societal entrepreneurship construct related to be applied for the design of ICE-Port. In general, all the literature stated shared the same thoughts about the societal entrepreneurship that are its nonsubjective is to decide the societal job, and the plans are societal enterprisers invention and it is applied concern entrepreneurship rules. Social entrepreneurship besides is for non-profit organisation which deriving and re-investing net income for the following entrepreneurial programs.From the literature, researcher agreed on Hibbert, Hogg and Quinn review.They has defined societal entrepreneurship as the using the entrepreneuship rules for societal mission impact instead than for net incomes and that net incomes will be used to work out a societal demands to specific group.This sentiment more relevant for this undertaking because it is non merely concentrate on the societal mission but besides using entrepreneursh ip rules as stated in the literature early.Since ISEC is a non-profit association, the net income addition from the plans conducted will be reinvested for the following ISEC programs.This undertaking besides will non merely focuses on ISEC community societal demands, but it will looking to the broad country of societal jobs which can non be satisfy by the conventional approach.From the research worker position, it is non needfully to introduce new plans, but it can besides accommodate the being societal mission plans, harmonizing to UiTM pupils environment.2.4.4 Features in Social Entrepreneurship Websites.Dees ( 2001 ) stated the term of societal entrepreneurship may be something new but the phenomenon is non. There are many societal enterprisers before even cipher name them with that term.For a long clip, entrepreneurship does benefits society by bring forthing new, utile and valuable merchandises and provides more occupation chances. ( Austin, Stevenson & A ; Skillern, 2006 ) . M artin & A ; Osberg ( 2001 ) besides stated the rebranding by utilizing the societal entrepreneurship term is quickly pulling attending from many sectors. In 2006, the Nobel Prize Award to Mohammad Yunus, the laminitis for the Gramen Bank which has helped 1000s of people, largely adult females, out of poorness, thrust societal entrepreneurship into the planetary attending ( Noruzi, Westover & A ; Rahimi, 2010 ) . He believed that the hapless people have under-utilized accomplishments because of the conservative systems and constructions fail to supply the necessary resources to them. From this issue, he founded the Gramen Bank in 1976 to supply loans to the hapless people in his hometown, Bangladesh ( Seelos & A ; Mair,2005 ) .Other than Yunus, there are many societal enterprisers and they are utilizing internet platform in advancing their societal mission.Researcher have done some reappraisal on the societal entrepreneurship websites to place the characteristics of societal entrepreneurship web sites.Massachusetts Institute of Technology ( MIT )In support their pupils societal involvements and demands, MIT provide a broad scope of sup port for societal activities.It aid pupils to acquire involved in the societal issues and function communities itself.The characteristics provided in hypertext transfer protocol: //web.mit.edu/mitpsc are: What We Do-Describes the activities among their communities involved such as volunteering plan, family and internship, grants and service acquisition. Opportunities-Includes the public service undertakings outside the campus such as: Service Fair -It ‘s a great chance to happen out about community service that matches your involvements. Civic Engagement-Interaction among communities and authorities including take part in political mass meeting and vote enrollment. Yunus Challenge-New waste development such as medical equipment waste and waste direction. Davis Project For Peace-For MIT undergraduate pupils, this plan provide $ 10 000 family for undertaking that promotes peace, to be implemented during a summer. Support the PSC with donation-Special plans for MIT alumnas association who want to maintain back uping the plan by give a contribution.BuzzbankBuzzbnk is an online crowd support platform that advancing societal ventures to all walks of life and gaining fund for the demands of the community to do the thoughts become world. The community can pass their money and clip, and besides convey the societal message among their friends.Buzzbnk charges 5 percent fee on fund raised for each venture.According to https: //www.buzzbnk.org/ , the characteristics were included are: Explore Projects contains the lists of undertaking have done and approaching projects.Examples of undertakings are Provide Sustainable Homes for Women, Pants to Poverty and Our No Spray Potato Can Feed the World. Searching which specified on the societal entrepreneurship elements such as hunt for highest support undertaking, highest support sum, most popular undertaking and merely started project.Users besides can seek based on the classs such as animate beings, art, instruction and environment. Make a Loan-The inside informations on how to be the fundraiser. Submit Project- Allow their community to convey the thought to do support become world.KivaWas founded in 2005, Kiva is a non-profit organisation with a mission to prosecute people through their activities in cut downing the poorness rate.Kiva lets persons impart from $ 25 to assist people in need.Social entrepreneurship characteristics included in Kiva web site, hypertext transfer protocol: //www.kiva.org are: How Kiva works-Describe the procedures to affect in Kiva activities. Kiva Social Performance-Identify single societal public presentation strength such as Anti-Poverty, Vulnerable Group and Family and Community Empowerment. Community-contains list of members which have lend their money harmonizing to the specific societal group such as alumnas, concern, spiritual, young person and athleticss.Get down some goodHarmonizing to Ueland ( 2011 ) , Start Some Good is a site for societal enterprisers to gather a community and raise the financess needed to make alteration. Its end is to be the best platform for societal enterprisers to establish and turn the advanced ventures needed to better communities and the universe. Anyone including for- net income and non-profit-making organisation can affect in fund-raising runs. It charges 5 per centum of the sum raised.Features included in hypertext transfer protocol: //startsomegood.com are: Support good-Promoting and back uping the societal activities organized by the other party. Discover good-Contains lists of discover ventures such as Do Good Bus, Real Good Food and LearnToLive. Start good-The community can get down and propose their thoughts on societal ventures and the Start some good committe will supply the resources to get down the activities.This is to enable their community to make the hereafter they want for their communities. Community-Start some good community enrollment and battle. From a research based on the literature reappraisal, a functionalities that serves in societal entrepreneurship web sites should hold characteristics as shows in the following tabular array.Features/OrganizationMassachusetts institute of technologyBuzzbnkKivaGet down some goodHow it works?///Allow community to get down any new undertaking///Lists of undertakings////Searching based on societal service involvements////Alumni societal services plans.///Table 2.4.4 Social Entrepreneurship websites characteristics. The reappraisal on the common characteristics of societal entrepreneurship web sites besides help researcher to understand its concept.From the literature reappraisal of the common websites characteristics of societal entrepreneurship construct, research worker can reason the of import characteristics to be included are how does the portal work for the societal enterprisers to affect and show their thoughts towards the activities to be conducted, the different societal entrepreneurship undertakings classs such as about environment, humanity, animate beings and education.Other than that, the portal users should able to happen the societal plans harmonizing to their involvements and the ISEC alumnas should acquire involved in the plans by carry oning the particular societal mission plans for them.2.4 Summary.In this subdivision, the treatment of related literature reappraisal has been made to back up this undertaking. From the analysis of the Table 2.4, research worker has agreed with Hibbert, Hogg and Quinn reappraisal. Basically all of the writers shared the same thought, but the thought from these writers more relevant to be applied in ICE-Port.From the Table 2.4.4, research worker has choose to unite the all 4 common characteristics from the societal entrepreneurship web sites, which are the description of the process to be involved in the plan conducted, it will let their community to get down any new undertaking, ICE-Port besides will included the list of the undertakings with the inside informations, provide hunt map based on societal enterprisers involvement and will let ISEC alumnas to acquire involved with the plans.Chapter 3PROJECT METHODOLOGYThis chapter describes about undertaking methodological analysis, stages, activities and its deliverables.3.1 Methodology.This undertaking uses the methodological analysis as described in Figure 3.1 as a guideline to accomplish the purpose of the undertaking. It consists of three stages. This methodological analys is is of import to guarantee the aims of this undertaking can be achieved. Figure 3.1 illustrates the overview of the undertaking attack and methodological analysis that will be used in planing the ICE-Port. Phase Activities Deliverables Problem Designation -Discuss current job with ISEC commission. -Collect the diary and articles and analyze on societal entrepreneurship construct. -Review the literatures on the common characteristics of pupil portal. -Review the literatures on the common characteristics of societal entrepreneurship web sites -Description of job statement, purpose, acope, aims and the significance of undertaking. -The construct of societal entrepreneurship identified. -The common characteristics of pupil portal identified. -The common characteristics of pupil portal identified. 1st objective-Project proposal. Requirement and Analysis -Analysis and choosing functionalities for ICE-Port. -Analysis and choosing the functionalities of ICE-Port with the societal entrepreneurship construct. – Requirement confirmation Develop paradigm of ICE Port on selected SE functionalities. Create confirmation cheque templet. -Verify functionalities of a SE in ICE-Port through paradigm presentation with the user. -Description of functionalities of ICE-Port as harmonizing to SE construct. -SE functionalities for ICE-Port are identified. -The paradigm for ICE-Port is demonstrated and verified. -Checklist of confirmation on paradigm. -SRS 2nd nonsubjective Design -Designing theoretical account Identify suited application model Customized the design of selected application model harmonizing to SE functionalities -ICE-Port paradigm designed. -SDD -Project presentation by using SE paradigm. 3rd nonsubjectiveFigure 3.1 Project Methodology.3.2 Methodology Description3.2.1 Problem Identification Phase.In this stage, a preliminary interview session is prepared to help the research worker to behavior an interview.The purpose of carry oning the interview is to place the job of the undertaking. For this undertaking, research worker has done informal treatment with ISEC commission. Problem statement, the purpose, range, aims and significance of the undertaking has been identified.To derive the apprehension on the societal entrepreneurship construct, research worker has collect and analyse the diaries and articles on societal entrepreneurship.Researcher besides has reappraisal on the common characteristics of portal and societal entrepreneurship web sites. The deliverables of this stage are the description of job statement, undertaking purpose, aims, range and significance of undertaking, societal entrepreneurship construct designation, the common characteristics of pupil portal and societal entrepreneurship web sites, undertaking agenda and the undertaking proposal.3.2.2 Requirement and Analysis.In this stage, the activities to be conducted are analysis the functionalities of ICE- Port harmonizing to the societal entrepreneurship construct and the identified functionalities will be selected for the design of ICE-Port. The demand confirmation will be conducted through the paradigm presentation with the user. The deliverables of this stage are the description of functionalities of ICE-Port as harmonizing to societal entrepreneurship construct, the checklist on the confirmation of paradigm and SRS will besides be produced.3.2.3 Design.In the design stage, research worker will happen and place the suited application model for the development of portal and theoretical account will be designed. The selected application model will be customized harmonizing to societal entrepreneurship functionalities. The deliverables of this stage are SDD, and planing the concluding paradigm for ICE-Port.3.3 Summary.This chapter discussed on the methodological analysis to be used for the project.Project methodological analysis is of import for the research worker as a guideline and guarantee the research worker to non divert from the undertaking scope.Currently, this undertaking has done the first stage that is job designation.Chapter 4HARDWARE AND SOFTWAREChapter 5Undertaking PlanThis subdivision will depict the undertaking program and work breakdown construction for this undertaking.5.1 Project TimelineThe planned agenda of this undertaking as described in Table 5.1 below. No Undertaking Duration ( Days ) Start End 1Semester 5 – Undertaking Formulation10510 Sep 201227 Dis 20122Problem Designation710 Sep 201217 Sep 20123Identify Research Area4Identify SupervisorAAA5Individual Assessment9421 Sep 201227 Dis 20126Undertaking Topic221 Sep 201223 Sep 20127Preliminary Probe1424 Sep 20128 Oct 20128Research Background515 Oct 201219 Oct 20129Undertaking Aim, Scope, Objective and Problem Statement Submission24 Nov 20126 Nov 201210Literature Review Submission13 Nov 20124 Nov 201211Develop Research Methodology95 Nov 201213 Nov 201212Mock Up Presentation217 Nov 201218 Nov 201213Proposal Presentation17A 26 Nov 2012A 13 Dis 201214Proposal Submission1710 Dis 201227 Dis 2012No Undertaking Duration ( Weeks ) Start ( Month ) 1Semester 6 – Undertaking Formulation122Requirement Analysis3Analysis and choosing the functionalities of ICE-Port with the societal entrepreneurship construct.4Feb 20134Fixing SRS and paradigm4March20135Requirement Verification and Validation1April20126 7Design8Find suited application architecture model.9Identify design of selected application model1April 201310 11SDD and Prototype12Customized the design of selected model harmonizing to SE functionalities4May 2013Table 5.1The undertaking timeline is of import to gauge the continuance of your undertaking, and place order in which activities should be performed.Currently this undertaking has done with Semester 5 undertaking preparation timeline.The following phases will be started on February 2003.The undertaking appraisal by utilizing Gantt Chart is attached in the Appendix subdivision.Chapter 6ANTICIPATED RESULT AND CONCLUSIONThis chapter discusses the description of the expected consequence of proposed undertaking and the decision.6.1 Anticipated ConsequenceThe awaited consequence from this undertaking is to plan an ICE-Port based on the analysis of the identified societal entrepreneurship concept.The design will be represented in a paradigm and SDD.This undertaking is expected to be completed in two semesters ( refer to the undertaking agenda in Appendix ) .6.2 DecisionThe execution of thi s undertaking tends to turn to the less of the engagement in the entrepreneurship activities jobs among UiTM pupils. Since ISEC commission confronting a job on advancing their activities to the community, ISEC was chosen to reflect for this project.Social entrepreneurship construct was chosen because it is more suited in the pupils environment.With the awaited consequence explained above, it is expectantly that this undertaking will give benefits for the ISEC community and the proclamation or publicity for the entrepreneurship activities can be more effectual and attractive.AppendixAcademic survey program which entrepreneurship class has been highlighted as one of the compulsory topic in some faculities.

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The Relationship between the Director and Directee - Essay Example This in essence means that spiritual directors should have love for their spiritual directees. In the video, we also learn that good spiritual directors should be humble and should not impose their views or their wishes on their spiritual directee; this point is actually supported by Barry and Connolly when they say that humbleness is one of the pre-requisite of good spiritual direction. Again, we learn from the video that good spiritual directors should be competent in their work, and that they should have a good grasp of the teachings of the church; this view is supported by Barry and Connolly when they say that competent spiritual directors should undergo specialized training meant to prepare them for the ministry of spiritual direction. The other important point that we learn from the video is that competent spiritual direction requires confidentiality on the part of the spiritual director; in the video, we find Fr. Cain as the spiritual director quite confident in his work in di recting Virginia Blass, his spiritual directee. Lastly, we learn from the video that a good spiritual director should be a good listener, this view is emphasised by Barry and Connolly in their writing. In this interview, my interviewee is Pastor Eric Brown. Pastor Brown has been involved in the ministry of spiritual direction for the last five years. The following is a summary of my conversation with Pastor Brown. Answer: I recognized my call to the ministry of spiritual direction after being a pastor for five years. Before I became a spiritual director, I was involved in the ministry of preaching the word and I had travelled to many places preaching the word, including to places like Africa and India. During this time, many people whom I preached to inquired from me how they could know the ways of the Lord in their lives. After reflecting for quite a long time about how I could help

Medical Marijuana Essay Example | Topics and Well Written Essays - 1750 words

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Investments Math Problem Example | Topics and Well Written Essays - 1000 words

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Criminal justice Individual project & Discussion Board Essay

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Modernism Art Essay Example for Free

Modernism Art Essay As some critics contended, postmodernism represents a break with the modernist notion that architecture should be technologically rational, austere and functional, discuss the ways in which one postmodern architect has developed strategies which overcome these tendencies. Juxtaposition is seen between the characteristics of early 20th century modern architecture and the artistic endeavours of postmodernism that followed. To represent the ‘Less is More’ (R.Venturi, 1966, pg16) notion the modernist tendencies had adopted, Robert Venturi built a ‘Ghost Structure’ to imply architecture had no longer become an art form and was merely just a ‘spectator’ (Architecturerevived, 2011) in society. This essay will discuss ways in which the architect Robert Venturi adopts methods to overcome these tendencies that architecture has lost meaning and ways in which he attempts to remove himself with any links with the ‘post-modernist’ movement that he is viewed in having. Modern Architects saw their role as ‘reformers,’ (R.Venturi, 1966, pg16) and tended to break with tradition and start anew. Considering it was a new revolutionary movement they tended to ignore potential problems and focused on the new modern advancements available. A modernist tendency was to build individually however Venturi claimed that a ‘building derives meaning from its context’ (Out Of the Ordinary, 2002) and evidently each individual location requires a different form of architectural style to represent this. In Venturis book ‘Complexity and Contradiction’ he quotes ‘familiar things seen in unfamiliar context become perceptually new as well as old’ (R.Venturi, 1966, pg43) here he perhaps means in order for art to become worthy of aesthetic appreciation the viewer needs to see it in a different context. For example, Tracy Emin’s unmade bed was placed in an art gallery and was more acceptable and appreciated as ‘art’ rather than being viewed in its original, everyday context. Venturi was focused on the reason behind and the visual perception of architecture, he believed that in applying a ‘medley of styles’ (S.V.Moos, 1987, pg32) opposed to an ‘either/or ‘(R.Venturi, 1966, pg16) mind-set would offer a varied combination of architectural styles. Thus enabling to a successful response to the multitude of tastes society desired, as he was well aware that there were an  array of underlying problems of everyday life. Problems that modernist architects tended to ignore due to their concern of the solution not corresponding with what they believed to be their perfect design. Venturi disregards modernist tendencies as he favours a more eclectic style rather than the ‘less is more’ (R.Venturi, 1966, pg16) approach modernism supports. Venturi aims to ensure his buildings have ties with historical architecture thus to draw meaning and value. This was to evoke a sense of familiarity whilst still staying in context with a more modern environment. Venturi believed in using his knowledge from what he had learned and new had worked in the past, so sought to apply these techniques to his designs. An example of this is Venturi’s State Mosque of Iraq; (Ref 1) finished in 1982. Here Venturi sought to draw from numerous styles and periods, specifically, Art Nouveau. The purpose of incorporating so many previous instances was to provide meaning and depth to architecture once more. Venturi was inspired by the work of Edwin Lutyen’s Capital Buildings in New Delhi as Lutyen had successfully managed to integrate historical themes to look postmodern however with an underlying modernist culture. Post-modernist architects questioned the modernist tendency that form depends on function. Walter Gropius quoted ‘aesthetic image and monumentality of a design are more important than functionalism.’ (Architecturerevived, 2011) However the context of the building was all the more important. Venturi championed this and consequently revived the tendency to ‘change things around’ (Architecturerevived, 2011) to develop and discover a more motivating form. He believed that the simplicity of modernist designs were so minimal that they therefore could easily be manipulated to communicate historic and ornamental tendencies of the past whilst taking advantage of the modern advancements in technology and construction all the while considering the users requirements. An example of this is the Vanna Venturi House, (Ref 2) completed in 1961 which has multiple references to past periods and styles. Firstly the street faà §ade denotes Michelangelo’s Porta Pia in Rome, Alessondra Vittoria’s Villa  Barabo at Maser and finally the Nymphaeum at Palladio. Venturi quotes to ‘recognising the complexities and contradictions’ (S.V.Moos, 1987, pg244) in which this building instils, nevertheless was an ideal way to overcome his statement that ‘less is a bore.’ (R.Venturi, 1966, pg17) Additionally Venturi’s love of distortion over ‘straightforward’ and ‘ambiguous’ over ‘articulation’ (R.Venturi, 1966, pg16) notion is a prime example of how he overcame the modernist tendency of clean, designed and hence forth the exclusion of design traits. Venturi was similarly intrigued by the parallel of how design in the past related to the hierarchy of upper and lower classes of his today and whether or not the aesthetics of said classes could be outlined into categories that reflected the social divisions. More precisely he connected classical modern architecture with that of ancient upper classes such as ruins of palaces and the contrast of how they were erected differently from that of how Venturi describes as ‘ordinary’ peoples buildings. (Learning from Las Vegas, 1972) Everything appears to be in relation to, form, space and social responsibility also implying modern architecture seems to have forgotten the art of steganography in which was not only significantly spanning across four centuries from the 15th to the 19th century but was also how architects learnt to progress, appreciate and respect the aesthetic awareness of form. This can be related back to the Renaissance in which the development of form has been linked to the visual for centuries. Venturi wanted to instil ‘new perceptions of old functions’ (Architecturerevived, 2011). He sought to draw from the past and carefully extract relevant features and characteristics and with the buildings context in the forefront of his mind, apply them. An illustration of is how he exhibited historical examples from Baroque and Egyptian architecture to symbolise frames and overwhelm small window openings. He symbolically implied unconventional messages or problems he thought society needed to address, an  example of this being The Guild House, completed in 1963, (Ref 3) Philadelphia. It displays a system of layers with artistic meaning,  organisation and a well thought out design process which represents the importance of historical and architectural discourse. By instilling a gold-plated TV Ariel on top of the building signified what Venturi described as the ‘relevant revolution of today.’ (Architecturerevived, 2011) It communicated the underlying idea that the importance of architecture could potentially be forgotten with the advancement of TV and media. Venturi was concerned that the development of these new technologies were influential on art, ‘a machine for living while practical, is emotionless,’ (Molly Jacques, 2009) and that all reference to historical architecture could be perceived as irrelevant or even worse, lost in the progressing society he found himself in. Therefore the TV Ariel became demonstrative of this, a representation based on the theme of classical architecture. It was also said to represent the buildings inhabitants, by simply stereotyping the occupants, believing they watch too much TV, and alas the symbolic connotation of classical statues in cathedrals. Modern architects had pragmatic views. They believed technological advances allowed for the disregard of all historical periods and movements. Led by the new approach of ‘machines for living’ (The Arts – Le Corbusier, Dominic Gallagher) as Le Corbusier cited, inevitably led to the demise of decorative and aesthetics in favour for more organised and geometrical buildings, in addition to this there was a new enthusiasm for building vertically. Venturi believed that the introduction of this technologically motivated notion advertently simplified architecture so much so it had seen a departure from the ‘experience of life.’ (R.Venturi, 1966, pg17) Consequently becoming focused on what characterised as Realism. Venturi studied people in their everyday life and routines, purposely so as not to exclude designing for social problems and consequently to design for the truth. A somewhat stark contrast to the modernist notion of designing for simplification or t he ‘Less is More’ (R.Venturi, 1966, pg16) idea, as stated by Miles Van De Rohe. This evidently left many social questions unanswered or as Paul Rudolf, a prominent modernist architect quoted ‘all problems can never be solved.’ (R.Venturi, 1966, pg16) Furthermore the development of new materials and constructional technological advances allowed for modernist architects to design freely with focus on spatial forms and  geometric proportions. Miles Van De Rohes Pavilion’s illustrate this as they lacked any sort of reference to the past as his desire and purpose was to exploit new technologies to the fullest and have no recognized relation to the past whatsoever. Venturi opposed this as he looked to past historical architecture for inspiration and saw relevance in previous movements and styles. This allowed him to design with meaning and by combing new methods of construction and technology allowed him to develop and erect innovative buildings that reflected historical traits whilst still fitting into a modern society. A further modernist view was that architecture was about a blend on technology and art, and to inevitably reform some sort of style they believed had become lost in tradition. They admired the emerging new developments, especially in transportation and new materials becoming available. They tried to instil this new, sleek, streamlined look in their buildings. It was almost as if they wanted to draw a line under the past and render a new concept of design to follow with the new advances that were being made in other fields. Nonetheless Venturi held on to his belief that architecture hadn’t become so much as lost but instead had been forgotten. Stating that ‘conventional elements’ (R.Venturi, 1966, pg43) could be applied using the advanced methods the modernists championed, and that some sort of balance could be achieved. It suggests a complete rejection of the past is not relevant in order to move forward in not only a social aspect but also to cater for what appeared to be, a demand for a new architectural style. Venturi was positive in regards to the new materials and construction methods now available and did not deny that they were not beneficial to society in his today and stating ‘conventional elements’ (R.Venturi, 1966, pg43) constructed in ‘unconventional ways’ (R.Venturi, 1966, pg43) supports this. As does his design for the Vanna Venturi House, (Ref 2) constructed in 1961 in which an array of modernist materials were used, such as steel. Yet he chose to mix both development in techniques and materials with historical features to create a design that was visually, functionally and constructed successfully in design. Venturi became interested in the Las Vegas Strip (Ref 4) leading him to write the book ‘learning from Las Vegas’ published in 1972. He came to the conclusion that the city had been built to accommodate for the  technologically savvy society. The architectural advertisement method Vegas seemed to have adopted had all been carefully angled to appeal to the people now driving down the strip. This was an original concept in which to appeal to an audience not necessarily on foot. The architecture almost becomes an advertisement in itself and the landscape inadvertently develops into its notorious messy, chaotic and fast paced form, which also reflected the traits the city and people in it had undertook. The architecture became a direct contrast to the modernist tendencies as the strip ‘serves culture rather than dictates it.’ (Architecturerevived, 2011) this was perhaps as Vegas was competitive and needed to directly interact with its audience in order to entice them. Venturi was inspired to take aspects of how Las Vegas had so forcefully removed the constraints of which had seemed to be put upon architecture and apply it, however in a not so embellished manner. Venturi states how The Guild House (Ref 3) was built with these intentions as well as having a ‘vernacular’ (Perkowitz, 2002) idea in mind. He went on to exploit every available inch of building space obtainable, by building up six-stories high. An attribute in fact of the modernist conception, however Venturi came to this design conclusion to enable the inhabitants to interact more conveniently with the outside. This was said to be purposely done so as not to break up the prevailing aesthetics of the street, nonetheless still managed to introduce another dimension to it. A fragmented outline of the Southern faà §ade directly contrasts with the smooth surface of the North. This intentionally done so as the building was built for the elderly so rather than isolate, the distorted faà §ade in fact drew the outside in, to allow for maximum interaction in a visual nature. Venturi attempts to imply a Baroque Palazzo style upon the Guild House (Ref 3) by the introduction of white tiles on the lower and upper levels of the building. Which was believed to have ‘symbolic’ and ‘representational’ (S.V.Moos, 1987, pg25) components that merge as a whole which in avertedly was to reflect the architectural connotation of the structure. It was understood that the Guild House (Ref 3) was built on a system of layers. Layers of artistic meaning and organisation, each one symbolising the importance of the  historical and architectural discourse. This is reinforced by Venturi testifying ‘knowledge instead of learning’ (R.Venturi, 1966, pg12) supports the fact he draws upon what was effective in the past and relates it to his own compositions. He breaks up the historical foundations and is driven and instils a sense of the past throughout his designs. The modernist notion of designing for what the architect believed society wanted rather than needed impacted primarily upon the poorer societies. Hence forth Venturi was particularly careful when building The Guild House perhaps to show designing with the context and user in mind can be achieved successfully without social problems having to be ignored or forgotten, again a tendency modern architecture seemed to adopt in fear of losing aesthetic value. Venturi sought to prove you could have both. In reflection it can be said that Venturi is extremely knowledgeable and has an in-depth understanding and appreciation for historical architecture in which he feel shouldn’t be forgotten but instead should be admired and inspire future movements. Despite modernism striping what Venturi believed was the ‘art’ from architecture he fought to overcome these tendencies are drew upon relevant historic features and characterisations and applied them liberally to his design, in accordance to their context. Nevertheless he understood that designing for the user was significant and not to exclude social problems. He undertook the modernist concept of advanced ways to construct and recognised and understood the developing society, yet he chose not to ignore historic references and applied them in a system of layers within his designs to accommodate for the advanced civilization whilst electing to apply asceticism for both a functional and visual experience. As some critics contended, postmodernism represents a break with the modernist notion that architecture should be technologically rational, austere and functional, discuss the ways in which one postmodern architect has developed strategies which overcome these tendencies. Juxtaposition is seen between the characteristics of early 20th century modern architecture and the artistic endeavours of postmodernism that followed. To represent the ‘Less is More’ (R.Venturi, 1966, pg16) notion  the modernist tendencies had adopted, Robert Venturi built a ‘Ghost Structure’ to imply architecture had no longer become an art form and was merely just a ‘spectator’ (Architecturerevived, 2011) in society. This essay will discuss ways in which the architect Robert Venturi adopts methods to overcome these tendencies that architecture has lost meaning and ways in which he attempts to remove himself with any links with the ‘post-modernist’ movement that he is viewed in having. Modern Architects saw their role as ‘reformers,’ (R.Venturi, 1966, pg16) and tended to break with tradition and start anew. Considering it was a new revolutionary movement they tended to ignore potential problems and focused on the new modern advancements available. A modernist tendency was to build individually however Venturi claimed that a ‘building derives meaning from its context’ (Out Of the Ordinary, 2002) and evidently each individual location requires a different form of architectural style to represent this. In Venturis book ‘Complexity and Contradiction’ he quotes ‘familiar things seen in unfamiliar context become perceptually new as well as old’ (R.Venturi, 1966, pg43) here he perhaps means in order for art to become worthy of aesthetic appreciation the viewer needs to see it in a different context. For example, Tracy Emin’s unmade bed was placed in an art gallery and was more acceptable and appreciated as ‘art’ rather than being viewed in its original, everyday context. Venturi was focused on the reason behind and the visual perception of architecture, he believed that in applying a ‘medley of styles’ (S.V.Moos, 1987, pg32) opposed to an ‘either/or ‘(R.Venturi, 1966, pg16) mind-set would offer a varied combination of architectural styles. Thus enabling to a successful response to the multitude of tastes society desired, as he was well aware that there were an array of underlying problems of everyday life. Problems that modernist architects tended to ignore due to their concern of the solution not corresponding with what they believed to be their perfect design. Venturi disregards modernist tendencies as he favours a more eclectic style rather than the ‘less is more’ (R.Venturi, 1966, pg16) approach modernism supports. Venturi aims to ensure his buildings have ties with historical architecture thus to draw meaning and value. This was to evoke a sense of  familiarity whilst still staying in context with a more modern environment. Venturi believed in using his knowledge from what he had learned and new had worked in the past, so sought to apply these techniques to his designs. An example of this is Venturi’s State Mosque of Iraq; (Ref 1) finished in 1982. Here Venturi sought to draw from numerous styles and periods, specifically, Art Nouveau. The purpose of incorporating so many previous instances was to provide meaning and depth to architecture once more. Venturi was inspired by the work of Edwin Lutyen’s Capital Buildings in New Delhi as Lutyen had successfully managed to integrate historical themes to look postmodern however with an underlying modernist culture. Post-modernist architects questioned the modernist tendency that form depends on function. Walter Gropius quoted ‘aesthetic image and monumentality of a design are more important than functionalism.’ (Architecturerevived, 2011) However the context of the building was all the more important. Venturi championed this and consequently revived the tendency to ‘change things around’ (Architecturerevived, 2011) to develop and discover a more motivating form. He believed that the simplicity of modernist designs were so minimal that they therefore could easily be manipulated to communicate historic and ornamental tendencies of the past whilst taking advantage of the modern advancements in technology and construction all the while considering the users requirements. An example of this is the Vanna Venturi House, (Ref 2) completed in 1961 which has multiple references to past periods and styles. Firstly the street faà §ade denotes Michelangelo’s Porta Pia in Rome, Alessondra Vittoria’s Villa Barabo at Maser and finally the Nymphaeum at Palladio. Venturi quotes to ‘recognising the complexities and  contradictions’ (S.V.Moos, 1987, pg244) in which this building instils, nevertheless was an ideal way to overcome his statement that ‘less is a bore.’ (R.Venturi, 1966, pg17) Additionally Venturi’s love of distortion over ‘straightforward’ and ‘ambiguous’ over ‘articulation’ (R.Venturi, 1966, pg16) notion is a prime example of how he overcame the modernist tendency of  clean, designed and hence forth the exclusion of design traits. Venturi was similarly intrigued by the parallel of how design in the past related to the hierarchy of upper and lower classes of his t oday and whether or not the aesthetics of said classes could be outlined into categories that reflected the social divisions. More precisely he connected classical modern architecture with that of ancient upper classes such as ruins of palaces and the contrast of how they were erected differently from that of how Venturi describes as ‘ordinary’ peoples buildings. (Learning from Las Vegas, 1972) Everything appears to be in relation to, form, space and social responsibility also implying modern architecture seems to have forgotten the art of steganography in which was not only significantly spanning across four centuries from the 15th to the 19th century but was also how architects learnt to progress, appreciate and respect the aesthetic awareness of form. This can be related back to the Renaissance in which the development of form has been linked to the visual for centuries. Venturi wanted to instil ‘new perceptions of old functions’ (Architecturerevived, 2011). He sought to draw from the past and carefully extract relevant features and characteristics and with the buildings context in the forefront of his mind, apply them. An illustration of is how he exhibited historical examples from Baroque and Egyptian architecture to symbolise frames and overwhelm small window openings. He symbolically implied unconventional messages or problems he thought society needed to address, an  example of this being The Guild House, completed in 1963, (Ref 3) Philadelphia. It displays a system of layers with artistic meaning, organisation and a well thought out design process which represents the importance of historical and architectural discourse. By instilling a gold-plated TV Ariel on top of the building signified what Venturi described as the ‘relevant revolution of today.’ (Architecturerevived, 2011) It communicated the underlying idea that the importance of architecture could potentially be forgotten with the advancement of TV and media. Venturi was concerned that the development of these new technologies were influential on art, ‘a machine for living while practical, is emotionless,’ (Molly Jacques,  2009) and that all reference to historical architecture could be perceived as irrelevant or even worse, lost in the progressing society he found himself in. Therefore the TV Ariel became demonstrative of this, a representation based on the theme of classical architecture. It was also said to represent the buildings inhabitants, by simply stereotyping the occupants, believing they watch too much TV, and alas the symbolic connotation of classical statues in cathedrals. Modern architects had pragmatic views. They believed technological advances allowed for the disregard of all historical periods and movements. Led by the new approach of ‘machines for living’ (The Arts – Le Corbusier, Dominic Gallagher) as Le Corbusier cited, inevitably led to the demise of decorative and aesthetics in favour for more organised and geometrical buildings, in addition to this there was a new enthusiasm for building vertically. Venturi believed that the introduction of this technologically motivated notion advertently simplified architecture so much so it had seen a departure from the ‘experience of life.’ (R.Venturi, 1966, pg17) Consequently becoming focused on what characterised as Realism. Venturi studied people in their everyday life and routines, purposely so as not to exclude designing for social problems and consequently to design for the truth. A somewhat stark contrast to the modernist notion of designing for simplification or t he ‘Less is More’ (R.Venturi, 1966, pg16) idea, as stated by Miles Van De Rohe. This evidently left many social questions unanswered or as Paul Rudolf, a prominent modernist architect quoted ‘all problems can never be solved.’ (R.Venturi, 1966, pg16) Furthermore the development of new materials and constructional technological advances allowed for modernist architects to design freely with focus on spatial forms and geometric proportions. Miles Van De Rohes Pavilion’s illustrate this as they lacked any sort of reference to the past as his desire and purpose was to exploit new technologies to the fullest and have no recognized relation to the past whatsoever. Venturi opposed this as he looked to past historical architecture for inspiration and saw relevance in previous movements and styles. This allowed him to design with meaning and by combing new methods of construction and technology allowed him to develop and erect innovative buildings that reflected historical traits whilst still fitting into a  modern society. A further modernist view was that architecture was about a blend on technology and art, and to inevitably reform some sort of style they believed had become lost in tradition. They admired the emerging new developments, especially in transportation and new materials becoming available. They tried to instil this new, sleek, streamlined look in their buildings. It was almost as if they wanted to draw a line under the past and render a new concept of design to follow with the new advances that were being made in other fields. Nonetheless Venturi held on to his belief that architecture hadn’t become so much as lost but instead had been forgotten. Stating that ‘conventional elements’ (R.Venturi, 1966, pg43) could be applied using the advanced methods the modernists championed, and that some sort of balance could be achieved. It suggests a complete rejection of the past is not relevant in order to move forward in not only a social aspect but also to cater for what appeared to be, a demand for a new architectural style. Venturi was positive in regards to the new materials and construction methods now available and did not deny that they were not beneficial to society in his today and stating ‘conventional elements’ (R.Venturi, 1966, pg43) constructed in ‘unconventional ways’ (R.Venturi, 1966, pg43) supports this. As does his design for the Vanna Venturi House, (Ref 2) constructed in 1961 in which an array of modernist materials were used, such as steel. Yet he chose to mix both development in techniques and materials with historical features to create a design that was visually, functionally and constructed successfully in design. Venturi became interested in the Las Vegas Strip (Ref 4) leading him to write the book ‘learning from Las Vegas’ published in 1972. He came to the conclusion that the city had been built to accommodate for the technologically savvy society. The architectural advertisement method Vegas seemed to have  adopted had all been carefully angled to appeal to the people now driving down the strip. This was an original concept in which to appeal to an audience not necessarily on foot. The architecture almost becomes an advertisement in itself and the landscape inadvertently develops into its notorious messy, chaotic and fast paced form, which also reflected the  traits the city and people in it had undertook. The architecture became a direct contrast to the modernist tendencies as the strip ‘serves culture rather than dictates it.’ (Architecturerevived, 2011) this was perhaps as Vegas was competitive and needed to directly interact with its audience in order to entice them. Venturi was inspired to take aspects of how Las Vegas had so forcefully removed the constraints of which had seemed to be put upon architecture and apply it, however in a not so embellished manner. Venturi states how The Guild House (Ref 3) was built with these intentions as well as having a ‘vernacular’ (Perkowitz, 2002) idea in mind. He went on to exploit every available inch of building space obtainable, by building up six-stories high. An attribute in fact of the modernist conception, however Venturi came to this design conclusion to enable the inhabitants to interact more conveniently with the outside. This was said to be purposely done so as not to break up the prevailing aesthetics of the street, nonetheless still managed to introduce another dimension to it. A fragmented outline of the Southern faà §ade directly contrasts with the smooth surface of the North. This intentionally done so as the building was built for the elderly so rather than isolate, the distorted faà §ade in fact drew the outside in, to allow for maximum interaction in a visual nature. Venturi attempts to imply a Baroque Palazzo style upon the Guild House (Ref 3) by the introduction of white tiles on the lower and upper levels of the building. Which was believed to have ‘symbolic’ and ‘representational’ (S.V.Moos, 1987, pg25) components that merge as a whole which in avertedly was to reflect the architectural connotation of the structure. It was understood that the Guild House (Ref 3) was built on a system of layers. Layers of artistic meaning and organisation, each one symbolising the importance of the historical and architectural discourse. This is reinforced by Venturi testifying ‘knowledge instead of learning’ (R.Venturi, 1966, pg12) supports the fact he draws upon what was effective in the past and relates it to his own compositions. He breaks up the historical foundations and is driven and instils a sense of the past throughout his designs. The modernist notion of designing for what the architect believed society wanted rather than needed impacted primarily upon the poorer societies. Hence forth Venturi was particularly careful when building The Guild House perhaps to show designing  with the context and user in mind can be achieved successfully without social problems having to be ignored or forgotten, again a tendency modern architecture seemed to adopt in fear of losing aesthetic value. Venturi sought to prove you could have both. In reflection it can be said that Venturi is extremely knowledgeable and has an in-depth understanding and appreciation for historical architecture in which he feel shouldn’t be forgotten but instead should be admired and inspire future movements. Despite modernism striping what Venturi believed was the ‘art’ from architecture he fought to overcome these tendencies are drew upon relevant historic features and characterisations and applied them liberally to his design, in accordance to their context. Nevertheless he understood that designing for the user was significant and not to exclude social problems. He undertook the modernist concept of advanced ways to construct and recognised and understood the developing society, yet he chose not to ignore historic references and applied them in a system of layers within his designs to accommodate for the advanced civilization whilst electing to apply asceticism for both a functional and visual experience.